Prime Minister Shri Narendra Modi has launched the ‘Jal Shakti Abhiyan: Catch the Rain’ marketing campaign on March 22, 2021, on the event of World Water Day for conserving water. PM urged that each penny of MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act) funds be spent on rainwater conservation until the monsoon arrives.
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About the marketing campaign:
The ‘Catch the Rain’ marketing campaign will likely be applied throughout the nation, in each rural and concrete areas from March 22 to November 30, 2021 (the pre-monsoon and monsoon interval within the nation). The major intention of the marketing campaign is to take water conservation on the grass-root stage by means of folks’s participation and urge stakeholders to create rainwater harvesting constructions appropriate to the weather conditions and subsoil strata, to make sure correct storage of rainwater.
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